Practice 02 — Meta Performance Marketing
Campaigns that
A Meta-specialised studio. We build the creative, run the media, and measure the only thing that matters — what a customer is worth after they convert.
01 — What we do
Profit is the metric. Leads are just the receipt.
Our goal is to generate a genuinely profitable service through Meta advertising. If we're gathering leads through phone calls or lead forms, we don't just want to tell you how many leads we delivered. We want to know the conversions — whether it turned into a quoted job, or a gym membership, and how long that member stays.
If members can be signed up at $10 each and the first week of membership is $30 or $40, then depending on the ad spend that sets our pricing, you may be profitable in the first week — or that first week may effectively be free. With gyms, that's exactly what we aim for: every member profitable in their first week of signing up. That is very hard to achieve in any other form of marketing, and it is what we do best.
Every niche is different. In construction, the lead cost is higher, because the audience for something like a bathroom renovation is small and specific — expect roughly $50 to $150 per lead. But the projects we're chasing are $2,000 and up, so the maths stays strongly profitable.
In-house production and video editing are available. If you'd rather use your own team or a third party, read the creative blueprint — the psychology Jack uses to build image and video ads on Meta, and the reason our management has performed over the last year.
In-house production
Photo and video shoots, on location or in studio.
Editing
Hooks, captions, sound design, thumbnails — cut for the feed.
Media buying
Campaign structure, budget allocation, scaling, retargeting.
Trusted partners
Google Ads, email and lifecycle teams we work alongside.
02 — Live account results
Straight from Ads Manager.
03 — The process
Four steps from first call to first month.
01
Onboarding call
We work out what the business actually sells, what a customer is worth, and whether Meta is the right lever at all.
02
Onboarding questionnaire
You're sent our intake form. It gives us the detail we need — and usually gets you thinking about things you hadn't yet.
03
Package + campaign structure
We recommend a package and give you an analysed campaign structure: objectives, audiences, creative plan, tracking.
04
Month one — prove it
You're locked in for the first month's management and then ongoing. That first month exists for one reason: to prove what we can do.
04 — Management packages
Three ways to work together.
Pricing is customised to suit each company's needs. Your ad spend budget shapes it: more spend means more creatives in rotation and more management, because more spend puts more eyes on the creative, which means it has to be checked and refreshed far more often. That extra attention is usually what lifts ROAS. Ad spend is paid by you directly to Meta and sits outside management fees.
Launch
Local businesses starting out on Meta who want a clear read on what the channel can do.
- Single campaign setup and strategy plan
- Meta Pixel and Conversions API setup
- Website conversion tracking
- Weekly campaign optimisation
- Fortnightly creative rotation
- Monthly performance and creative report
Performance Partner
Heavy spenders who want a dedicated growth partner on continuous optimisation.
- Everything in Launch and Growth, plus:
- Multiple campaigns and audiences managed
- Performance monitoring every 3–4 days
- Creative rotation and testing every 3–4 days
- Weekly creative performance breakdowns
- Retargeting setup and management
- Monthly growth planning and priority support